- Posted by Ian Suttle on October 9, 2007
- Filed under General
I visit Amazon fairly regularly... maybe monthly or so. Once thing I've always admired both from a consumer and an ecommerce architect view is their well-crafted recommendations engine. Recently they introduced a flash "recommendation carousel" allowing you to see pics of recommendations and rotate through them. Did this change my recommendations or increase the effectiveness of delivering info to me? Nope. In fact, I now have less data at my disposal. I don't see a name, description, or price. However what they did accomplish was they got my attention. It's new and different for ecommerce sites. I immediately checked out the recommendations, played with the rotation for a few, and have now blogged about it :). Nice work Amazon.
